Science and Medicine Group Announces a Director of Content Strategy to Lead Efforts Across Their Media Properties
Arlington, VA October 24th, 2022— Today, Science and Medicine Group (SMG) announced it has welcomed Stephen Wellman to the organization as their Director of Content Strategy. This new position comes as a part of SMG’s investment in the growth of their media websites: AuntMinnie.com, DrBicuspid.com, LabPulse.com and The Science Advisory Board. As a part of the leadership team, Wellman will be advancing the ways digital users are engaged via a refined, yet robust, content strategy that drives deeper digital experiences.
“The digital landscape is constantly evolving, and we’re working to continuously adapt to meet the needs and preferences of our users accordingly. With the creation of this new position, our media sites will be better aligned to enhance our user experience and give our customers an opportunity to connect with a more deeply engaged audience,” said Barry Lovette, General Manager, Media at Science and Medicine Group.
Stephen Wellman joins the SMG team as a media executive, content strategist, digital marketer, and industry analyst with over a decade of executive-level experience. Throughout his career, Wellman has helped to successfully build startups and leveraged digital technologies to transform legacy businesses. As a key stakeholder in SMG’s move towards more advanced technologies, and an expert at connecting brands with audiences, Wellman will be focused on ensuring the strategy of SMG-owned media properties will serve the evolving needs of the scientific and medical community. Building and refining the content strategy for AuntMinnie.com, DrBicuspid.com, LabPulse.com, and The Science Advisory Board, Wellman’s team will ensure they’re producing rich, timely, highly curated content that engage and inform readers.
This increased level of user engagement, driven by Wellman’s appointment, will allow for the development of new high value products for SMG customers and improvements across the existing product portfolio. The company seeks to embrace native advertising, content marketing, user journey, lead generation programs, and more. Marketing teams are encouraged to contact Anthony Petrucci, Bioscribe, to inquire about 2023 media kits.
About Science and Medicine Group
Science and Medicine Group is on a mission as a premier data intelligence company to deliver actionable insights about hard-to-reach audiences in science and medicine. The company is actively expanding its portfolio of data intelligence solutions, building on the longstanding success of its well-known market research brands, such as Bioinformatics and Kalorama, its media sites, AuntMinnie.com, LabPulse.com, DrBicuspid.com, and The Science Advisory Board, a network of scientists immersed in biological research, drug discovery and biopharmaceutical production. The company’s breadth of data-driven offerings and value creation across its world-class brands is powering customer product growth and commercialization efforts to create competitive advantages for its customers. The company is based in Arlington, VA. For more information, visit www.scienceandmedicinegroup.com.