Entries by SDi Editorial Team

Top Qualitative Research Methods and Applications to Optimize Outcomes

Qualitative research collects and analyzes non-numerical data to understand concepts, opinions, or experiences by using a moderator to interview respondents. While quantitative research is focused on the ‘what’ of consumer behavior, qualitative research is focused on the ‘why.’ Qualitative studies allow you to hear directly from the consumer in more depth to better understand their […]

How to Collect Actionable Feedback with Voice of the Customer Research

  A popular method used to collect current and potential customer feedback, Voice of the Customer (VoC) research gives businesses data-driven insights to understand what customer’s think about their brand, products, services, and even concepts. Some typical research objectives addressed by VoC studies include investigating what customers want, understanding how customers feel about a product, […]

Three Methods for Pricing Research to Drive a Successful Product Launch

The pricing of your products and services has a substantial impact on market perception, your go-to-market success rate, and, ultimately, top line revenue. Whether you’re launching a new product to market, or making a pricing change to an existing product, it’s essential to understand the potential impact that your pricing strategy will have on projected […]

AuntMinnie.com Announces the 2022 Minnies Awards Honoring Excellence in Radiology

In its 23rd year, the reader-nominated distinctions recognize best-in-class for 2022. Arlington, VA, October 27, 2022- AuntMinnie.com, a media property of Science and Medicine Group, has announced the winners of the 2022 edition of the Minnies. Now in its 23rd year, these awards give medical imaging specialists an opportunity to recognize the contributions of their […]

Science and Medicine Group Announces a Director of Content Strategy to Lead Efforts Across Their Media Properties

Arlington, VA October 24th, 2022—  Today, Science and Medicine Group (SMG) announced it has welcomed Stephen Wellman to the organization as their Director of Content Strategy. This new position comes as a part of SMG’s investment in the growth of their media websites: AuntMinnie.com, DrBicuspid.com, LabPulse.com and The Science Advisory Board. As a part of […]

Science and Medicine Group Announces Top Life Science Editors to Lead LabPulse and The Science Advisory Board

Experienced industry journalists will drive expanded editorial coverage and content capabilities across digital channels focused on diagnostics and life science innovation ARLINGTON, VA – October 18, 2022 – Science and Medicine Group Inc. (SMG), a data intelligence company providing actionable insights about hard-to-reach audiences in the life sciences and healthcare, today announced the appointments of […]

Science and Medicine Group Appoints a Vice President of Media Sales to Lead Growth and Continued Expansion of Media Properties

Arlington, VA October 17th, 2022–  Today, Science and Medicine Group Inc. (SMG), a data intelligence company providing actionable insights about hard-to-reach audiences in life sciences and healthcare, announced the appointment of Benjamin Barna as Vice President of Media Sales. This announcement comes as SMG unveils its direction to aggressively advance its products and platform to […]

Science and Medicine Group Expands as Commercial Data Insights Leader with Amplion Acquisition

Science and Medicine Group Inc. (SMG), a data intelligence company providing actionable insights about hard-to-reach audiences in life sciences and healthcare, today announced that it has acquired the assets of Amplion Inc., an innovator in AI-powered data intelligence for life science marketing and sales teams seeking to identify business opportunities and accelerate sales growth. The […]