ADVANCING HUMAN HEALTH and wellbeing WITH EXPERT INSIGHTS

Since 1994, Science & Medicine Group has been the premier leader in market research and digital marketing services for companies worldwide. Our ability to connect our clients with the largest and best expert networks is unmatched. Our mission? To empower organizations driving human health forward by delivering the insights and tools needed to accelerate decision making with confidence.

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Industries We Serve

Analytical Instruments
Laboratory Diagnostics
Life Sciences
Medical Imaging
Private Equity

Our Solutions

Explore our comprehensive suite of solutions, designed to drive your success.
Why? Because when you succeed, science and medicine move forward.

Branding

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

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Competitive Assessment

Gain insights into competitors' strategies, market positioning, and customer perceptions to identify differentiation opportunities.

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Customer Insights

Gather essential customer feedback to drive informed decision-making and business success.

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Go to Market Strategy

Develop a robust strategy outlining tactics to engage your target audience effectively, supported by thorough market research.

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Growth Opportunities

Navigate market intricacies with confidence, leveraging market research insights to pursue growth opportunities.

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Lead Generation

Connect with industry professionals through tailored lead generation solutions for manufacturers in various sectors.

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Market Landscape

Gain essential insights beyond extrapolated data, enhancing projections and strategic decision-making.

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Pricing Strategy

Strike a balance between profitability and perceived value with market research-driven pricing strategies.

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Product Development

Overcome hurdles and stay ahead of competitors by leveraging market research insights throughout the product development process.

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Thought Leadership

Elevate your brand's thought leadership status within niche communities for sustained success.

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Value Proposition

Create compelling value propositions by understanding customer needs, preferences, and pain points through market research.

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Website Traffic

Direct targeted traffic to your site, ensuring optimal visibility and engagement across industries.

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Our Customers

Latest Products from Our Brands

Syndromic Testing Markets, 2019-2023

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $2,500.00 – $5,000.00

Understanding the Clinical Diagnostics Customer Experience

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $6,500.00

Sexually Transmitted Disease (STD) Testing Markets

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $4,500.00 – $9,000.00

Next-Generation Sequencing Market and Kalorama Survey of NGS Laboratories

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $6,000.00 – $12,000.00

Mergers and Acquisitions in the IVD Market, 2016-2019

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $2,000.00 – $4,000.00

The U.S. Long Term Care Market, 9th Edition

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $5,000.00 – $10,000.00

Internet of Things (IoT) in Healthcare

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $5,000.00 – $10,000.00

The World Market for HbA1c Tests, 2019-2024

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $5,000.00 – $10,000.00

Exome Sequencing Market Overview

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $4,000.00 – $8,000.00

Current IVD Market Trends, 2019

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $3,000.00 – $6,000.00

Resource Hub

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Blog

IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing

June 14, 2024

In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…

Our Brands

Our industry-leading brands provide comprehensive solutions by leveraging shared data, intelligence, and resources across multiple sectors.